Three Pillars of a Profitable Weight Loss Practice: How to Thrive After a Tumultuous Year in the Industry
By Karol Clark, MSN, RN
In the evolving world of weight management, some principles hold true regardless of industry changes. This webinar will spotlight specific actions for you to set your practice up for success now and into 2025. During this timely presentation, industry leader Karol Clark, MSN, RN, will guide weight loss practitioners and their teams back to the essential pillars for long-term success. By focusing on expertise and personality-driven marketing — including staying grounded in public buying behaviors, and implementing proactive, patient-centered systems — weight loss providers and clinics can thrive despite fluctuations in the weight management business. Learn how to stay ahead by aligning your practice with principles that support your growth, your patients, and your team.
Learning Objectives:
- Identify how to leverage your unique expertise and personality to create marketing content that resonates with and attracts your ideal patient base.
- Understand the core buying principles that drive patient decisions and how these common-sense behaviors should influence your patient communication and service offerings.
- Develop patient-centered systems that benefit your practice and team by ensuring personalized, proactive guidance and care tailored to what is genuinely best for each patient.

Karol Clark
About the Speaker
Karol Clark, MSN, RN, is a best-selling author who has a passion for helping physicians integrate effective, profitable weight loss services and nutrition product retail sales into their practice while improving patient outcomes. Her use of non-traditional and easy to implement medical marketing strategies, along with her dedication to a positive ROI, makes her a highly sought-after weight loss business consultant. Karol is the CEO of Weight Loss Practice Builder and the exclusive membership program for weight loss practitioners, www.BariatricBusinessAccelerator.com. She has more than 20 years of experience working with surgical and medical weight loss physicians and their teams to develop profitable and enjoyable bariatric practices.