Social media is an essential part of any complete marketing strategy. Highly effective for businesses large and small, social media is cost-effective, allows you to instantaneously reach targeted audiences, and assists in generating more prospective dieters and reactivations. Social media also gives you a free, direct line of communication to existing clients, helping to keep you competitive and your services top of mind.

This guide reviews the basics of all the major social media channels, plus provides actionable guidelines for how you can use social media to support the business goals of your health care practice.